Stella McCartney – is the name of the world’s top designer and at the same time the name of her own luxury brand. The British designer is the daughter of the famous musician Paul McCartney. In the luxury high fashion market, the brand is known for its traditional and feminine designs. In her collections, McCartney attaches great importance to animal welfare. Since the beginning, she has dispensed with animal products in her merchandise, relying instead on vegan resources. The founder is a pioneer for her ethical fashion, according to her motto “Fashion by a woman for women”, McCartney empowers and inspires many women with her fashion.
Fashion for women and men: environmentally friendly and for all seasons.
High fashion and sustainability, a bit unusual but possible! In this article we show you Stella McCarntey’s sustainable collections for spring, summer, autumn and winter. Here you can see the best commercials about environmental protection and an interview with the top designer.
Spring/Summer Collection: A to Z Manifesto
Green, the colour that stands for nature. Stella McCartney presented her spring/summer collection in a green garden. The collection embodies the desire for a connection between body, nature, art and fashion. Therefore, the collection is called “A to Z Manifesto”. The clothes are light and airy and in delicate shades. For those who like it sportier, she designs comfortable overalls and dresses that are nevertheless elegantly feminine.
Winter collection for women: Colourful and expressive
The winter collection was presented at the Tate Gallery of Modern Art in London. The collection contrasts with the grey and cool concrete bunker. The pieces consist of a mix of evening wear and cocktail attire. Here, too, the designer placed emphasis on sustainability. For her clothes, she also used material made of vegan faux leather. Some garments, such as the patterned oversized coat, are cut in a very masculine way, because McCartney is often inspired by men’s wardrobes in her designs.
Sustainable menswear with actor Cillian Murphy
Stella McCartney presents her first autumn/winter collection for men in this video. The vegan luxury brand introduced the men’s collection to the world in collaboration with Irish actor Cillian Murphy. The clothes feature classic cuts combined with McCarntey’s personal style.
Commercial: Values and vision
As already mentioned, sustainability is a big issue at Stella McCartney. The luxury brand expresses this not only with its fashion, but also in its commercials. In this commercial, undressed women connect with “Mother Nature”. Watch one of Stella McCartney’s many commercials on sustainability.
Interview with the fashion designer: Her inspiration & designs
The British designer talks about her social responsibility in fashion in this interview with Vogue. She explains that fashion is not just about accentuating women’s silhouettes, but much more about expressing how they feel. Watch this video to learn more about Stella McCarntey’s inspirations.
Stella McCartney & Greenpeace Cooperation
Greenpeace, the non-profit organisation that has been working for decades to protect the natural livelihoods of humans, animals and nature, is now collaborating with luxury brand Stella McCartney. The vegan brand launched a collection made of organic cotton with the non-profit organisation. The campaign is intended to support Greenpeace’s campaign against deforestation in the Amazon.
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